Monday 25 January 2016

How has marketing technology facilitated real estate sector

 In the past decade marketing technologies have changed the way people are viewing  content.  It has given greater access to  information on your fingertips thereby helping in better decision making  and bridging the gap between buyer and the seller.

Owing to higher returns, developers are aggressively sharing project information to potential buyers through the digital medium. It has now become a key aspect of the marketing media plan of all companies. Simulating an actual property in the form of a virtual tour or 360 degree tour is the best thing that can happen to the real estate industry. This technology gives a clear picture of the product to the potential buyer staying far away from the destination of purchase. Such simulation expedites his decision making process, which wouldn’t have happened otherwise.

As real estate is an extremely high involvement purchase, customers thrive on the opinion of existing customers or other potential buyers. Today, there are various forums, blogs and social networking sites dedicated to real estate that provide in depth information and help them understand the nuances of the project.

Virtual appointments is another game changer in today’s world which enables sales personnel connect with customers smoothly. Talking to the sales personnel online who actually share their screen and explain the entire project with help of floor plan, unit plan, payment schedules etc has completely transformed the sales process today.  Further usage of graphical images on i-pad and other mobile devices help relationship managers communicate effectively.

Friday 15 January 2016

Togetherness is the true essence of our communities – Not Malls

Crafting dreams and creating communities has always been the corner stone of our business model. It’s never about constructing a building; it’s always about great places to live.

We share our customer’s dream and understand their residential and business needs. While buying a house it’s not just the price but an entire gamut of important components that contribute to the decision of buying a property.

In Our projects we have built more than 300 buildings, and we brought these buildings to life understanding the different needs of the community, where each building caters to specific needs like some are residential and some are commercial. We believe in creating a vast blend of activities, we have created a hospital, a school, hotels and leisure destinations with ample green spaces. Horticulture and landscaping is our core and we take pride in the spaces we create.

It is communities that we have built where within the hustle and bustle of the city; public can find a place of their own. This would not be possible if we had built a mall.  Within our communities it’s about shopping by the streets it’s a unique experience that each one has. Therefore, in large cities like New York people love to walk even though it is crowded with pedestrians. Congestion on streets with pedestrians is welcome and happens where there are ample retail, dining and entertainment options available on the street front. What is not welcome is private automobiles if they eat up large road spaces and require huge parking lots which malls necessarily do.

Having a healthy street life also enhances the well being and security of a community.